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April Dunfold
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24 articles
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Sep 3, 2026
Shifting Positioning When AI Capabilities are Rapidly Changing
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Jun 11, 2026
In the Age of AI, You Need a Point of View
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May 21, 2026
Positioning in the Age of AI
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Apr 23, 2026
New Workbook Available (Subscribers Only)
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Mar 10, 2026
Guest Post on Lenny's Newsletter today
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Feb 26, 2026
New Book Available (EARLY announcement for subscribers)
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Jan 29, 2026
Positioning Prep Part 1: Decisions to Make Before a Positioning Exercise
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Jan 12, 2026
Announcement: Obviously Awesome - the new updated and expanded edition!!
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Feb 6, 2025
Value vs. Objection Handling
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Jan 16, 2025
What to do When a Competitor Lies
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