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Sep 3, 2026
Shifting Positioning When AI Capabilities are Rapidly Changing
Jun 11, 2026
In the Age of AI, You Need a Point of View
May 21, 2026
Positioning in the Age of AI
Apr 23, 2026
New Workbook Available (Subscribers Only)
Mar 10, 2026
Guest Post on Lenny's Newsletter today
Feb 26, 2026
New Book Available (EARLY announcement for subscribers)
Jan 29, 2026
Positioning Prep Part 1: Decisions to Make Before a Positioning Exercise
Jan 12, 2026
Announcement: Obviously Awesome - the new updated and expanded edition!!
Feb 6, 2025
Value vs. Objection Handling
Jan 16, 2025
What to do When a Competitor Lies
Dec 19, 2024
How to Turn a Competitor's Strength into a Weakness
Sep 19, 2024
The "No Differentiation" Illusion
Sep 5, 2024
When To Revisit Your Positioning
May 16, 2024
Positioning and Acquisitions
Apr 12, 2024
Dolly, Beyoncé and Differentiated Value
Mar 28, 2024
Shifting Positioning - Why B2B Tech is Different
Mar 14, 2024
Positioning and Pessimistic Product Thinking
Feb 7, 2024
Why Positioning Fails to Make the Jump from Marketing to Sales (and what to do about it)
Jan 11, 2024
Understanding the Job of a Market Category
Nov 29, 2023
Sales-First Storytelling
Nov 14, 2023
A Buyer-Centric Approach to Competitive Positioning
Nov 1, 2023
A Guide to Positioning with Multiple Products, Segments and Personas
Oct 22, 2023
Special Lenny's Podcast Drop and How to Manage A Big Positioning Change
Oct 18, 2023
Market Insight and Communicating Your Company's Point of View